Overcome your fear of rejection and the unknown when it comes to cold calling
If you’re a copywriter or other B2B freelancer and want to increase your client list, cold calling prospects is a great way to get the word out about your services.
I was lucky enough to have a 30 minute private coaching session with a cold calling expert recently.
Marcus Xavier from Uber Academy is a sales and marketing professional with many years’ experience in landing new clients through cold calling.
Marcus was kind enough to give permission for me to share a recording of our session with you.
What you’ll hear about in the recording:
- Why cold calling should be an integral part of your overall marketing strategy
- How to overcome the fear of rejection associated with cold-calling and avoid the “telemarketer” image
- How to build relationships and rapport with the decision-makers you’re cold calling
- Turning objections into ways to provide a better service to the prospect
- How to interpret your prospect’s buying signals and act quickly to close the sale
- How to develop a script or running sheet to structure your call for better results
If you’re like me, by the end of the session you’ll be keen to start cold calling new prospects immediately!
Click the link below to listen to the recording in your browser, or right click and choose “Save link as…” to download it…
If you enjoyed the recording, visit Uber Academy for more info about cold calling and to find out about some of the other great courses on offer.
Jeff@B2B Brand Strategy says
Thanks for the share Damien. And thanks to Marcus as well for allowing you to share it. Even though I’ve been in this industry for a while, I’m ALWAYS looking for new ‘tips and tricks’ on cold calling
I’m about to plug in my headphones and give this a listen while at work!
Thanks again,
Jeff
Jesse@polycom ip phones says
Cold calling has got to be one of the toughest jobs a marketer has to do. Imagine the rejection and objections you have to face, that’s not all, sometimes you have to do more than what is required to make a sale. Anyway, thanks for the tips, Damien. They’re golden.
BD says
Cold calling…I’ve always considered it to be the “dirty CC word.” Haha. At least with my business I can go at this at a slightly different way. I do have respect for those who can do this cold calling and handle it very well.
Damien Elsing says
BD, most people feel that way and it involves getting out of our comfort zone. The great thing is though, there are some really good opportunities there for people who are willing to put themselves out there and feel a bit uncomfortable at first.
I think a little time each week devoted to cold calling could pay huge dividends. Especially if targetting local businesses who may not even realise they could use your help.