Copywriting

I used to absolutely detest writing case studies. Even as a full time freelance copywriter, I would scour the interwebz for How-to guides and tips on what I was supposed to do. Then, after trying a …

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A week or so ago I posted here about my new venture/experiment called Room Booker. The original version of my sales email to prospective subscribers can be found in that post. I sent out a few dozen …

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Recently I've read two fantastic pieces about, funnily enough, writing better. The first is Joanna Wiebe's series of ebooks on web copywriting. I'm on the second of the four books now, which is all …

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As a freelance copywriter, I work with small business owners every day to help improve the way they communicate with the world. There are some common mistakes which are low hanging fruit when it comes …

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What is a copywriter? A copywriter is a writer who specialises in business communication. A copywriter's main focus is encouraging the reader to take some kind of action, or direct response. That …

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